What makes some business ideas flourish while others whither and die? What components should you focus on when defining a new idea or sharpening an existing one? What is the single, most important element that absolutely must work for a business to succeed?
(Careful — that was a trick question!)
If you are planning to pursue a fresh business opportunity or grow an existing one, you may be looking for some answers. Gear Up can help. Use this guide to determine whether a new business idea is worth your time, or to decide whether to push ahead with your current business opportunity or toss the old plan and develop something even bigger and better than you first envisioned. Gear Up does not offer solutions to specific problems. Rather, it is a tool for assessing the needs of your particular situation. Your responses to the questions raised in each chapter summary will create an outcome, a strategy, that is unique for you. Think of this book as your personal trainer: It will help you define a training program based on your objectives, but you will need to put in the hours at the gym yourself. It will tell you to do the push-ups, but it will not do them for you. If you stick with it, the payoff for your dedication will be worth it. As you work with the program, you will learn to leverage your most precious possessions: your relationships, reputation, talent, time, and money.
Gear Up is intended to help entrepreneurs, entrepreneurs, and executives responsible for deciding which new ideas are worth pursuing. It is the result of a joint effort between entrepreneurs and academics, and every recommendation in the book has been tested in the trenches by executives around the world. But Gear Up is also a valuable resource for undergraduate and graduate students. The academic roots of the Gear Up model can be found in Harvard University and Stanford University, and the book is already in use at Stanford and in the Stockholm School of Economics MBA program.
Also visit www.gearupventures.com
See the book at: http://www.smakprov.se/smakprov/visa/9789197956994/partner/smakprov
